There's nothing more beautiful and exciting than witnessing true passion. Whether it's fashion (duh!), food, video games (though I must admit, it can be kindaaaa annoying when your bf seems to be more into video games than into you...but I digress), sports or whatever else it may be, it's the way one's eyes light up for me. And no, I don't mean just mere interest - I mean the kind of passion that makes you pour hours into it without regretting a second of it. The kind of passion that defies all logic, fear, obstacles or whatever else that may come in your way. It doesn't always come by but when it does, I think we can all recognize it.
Add hustle to that passion, you have magic. And when Minahil and Iman, two childhood best friends with shared love for vintage designer jewellery, came together and founded BLVTZuk, magic is exactly what happened.
BLVTZuk is a line of reworked designer jewellery that launched just a few weeks ago at the time of writing. If you haven't checked out BLVTZuk yet, what are you waiting for?? And pro tip - if something catches your eyes (bound to happen, you've been warned), act fast because each collection is a limited drop. Meaning once it's gone, it's gone forever.
I was first introduced to BLVTZuk when Minahil and Iman dm'ed me on IG. This was before the launch of BLVTZuk's first collection and the chic aesthetic of BLVTZuk's feed intrigued me, to say the least. But that aside, what really caught my attention was the dm itself. Y'all - I know sometimes dm's get a bad rep but at least for me, the art of dm ain't dead yet (unless you're a bot/spammer, in which case no thank you!). And I know that cold dm'ing someone out of the blue isn't always easy - I personally have mulled over a dm for hours before sending it, wondering if I'd get a response or how my dm would be perceived. But it was the ease with which Minahil and Iman seemed to have hit that "send" button that really impressed me. So obviously, I had to get to know these two women and boy, am I glad I did. Their FASHIONTale of true passion is so uplifting and something we could all use more of in our lives.
It's no secret at this point - the first thing I noticed about Minahil and Iman was their passion for what they do. No, they didn't outright come out and tell me that they were passionate about BLVTZuk and reworked designer jewellery, nor did they have to. It was plenty evident in the way they talked and the things they said.
So, how did it all begin? Well, for Minahil and Iman, it was quite simple actually. They have always been creative individuals but as they entered full-time studies, they started to feel like their creative parts were being neglected. One day, Minahil (who, by the way, is never seen without a statement piece of jewellery!) suggested that they start their own reworked designer jewellery line. As a former fashion blogger and jewellery lover, Iman loved the idea and well, they literally dove right into it. Within days, BLVTZuk was born!
"Stay true to your vision, even if you are the only one who sees it"
There's no elaborate or prolonged lead-up to the start of BLVTZuk. As I said, it's a simple story that can be summed up in one paragraph - and there's something so pure and beautiful about that. They didn't stop and wonder whether they had what it takes to start their own jewellery line. They didn't focus on the fact that they had never started a business before or that they are not jewellers by training - none of this matter to them anyway. They had the passion and were ready to start a line of their own that they could be proud of. If they didn't know something, they'd figure it out as they went.
Starting a business is no easy feat by any means and there's a lot that goes on behind the scenes. But Minahil and Iman have a knack for making it look real easy. That's not to say things always go their ways but rather, no matter what happens throughout the process, it's so minuscule in comparison to the amount of passion they carry. When asked about doubt or fear, they simply said they moved so quickly that they "didn't really have the time to think about anything that could hold [them] back." Again, so simple but so obviously telling of who Minahil and Iman are as fashionpreneurs.
As current Asia Pacific Studies and Chinese student and Finance student, Minahil and Iman, respectively, are working around the clock to make BLVTZuk work. But the thrill of doing something new and something that they have creative control over, fuelled by their passion keeps them going. With their mindset and focus, it seems as though sky is the limit for these two passionistas (get it? hah - sorry, I HAD to!).
And as I recount the FASHIONTale of Minahil and Iman, I can't help but think, that's the whole point (or at least should be the whole point) - to be so passionate about something in life that nothing else stands in your way. I challenge you this week to think about your passion and what it could become if you focused on it to the point where nothing else mattered.
With that, I'll leave you with a great piece of advice from Minahil and Iman:
"If you have an idea to start your own business just go for it! We understand that there is always going to be some sort of fear trying something new, whether its fear of it failing or fear of how your business may be perceived to others but the best thing you can do is put your fears aside and dive in headfirst. There really is no time like the present and you don’t want to miss out on an opportunity that you may regret!"